Aspire Global is set to integrate the proprietary odds of Esport Technologies in its own sports platform, modelling and marketing feed.
The latter will also have access to the former’s offerings and managed services through the strategic licencing agreement between STO-registered Aspire and the Nasdaq-listed sports betting organisation.
A number of B2B iGaming solutions will be offered including the technical platform, BtoBet sportsbook and casino games, a game aggregator, Kamamba B2C brand and the AspireEngage CRM system that was recently launched.
Aspire Global CEO Tsachi Maimon: “We are delighted to welcome Esport Technologies as a sportive partner. “We look forward to providing iGaming operators with proprietary sports solutions. We are also excited to integrate sports technology on our platform with groundbreaking wagering products.”
The agreement builds on the current Aspire list of partner betting operators, which include Bettarget.com, as well as the BtoBet sportsbook solution.
For Esports Technologies, this deal further improves their own portfolio, as a provisional patent has recently been filed for the use of artificial intelligence (AI) in the creation of odds models for the use of the algorithm for sports betting.
Bart Barden, COO, Esports Technologies, added, “We are at an exciting rapid growth phase, expanding our business across multiple markets and service offerings. When executing our plan to expand our presence in key markets,
“Esports Technologies searched for a solution that would allow us to further differentiate ourselves in our goal of becoming a leader in esports wagering and technology. In Aspire Global, we have found a long-term partner that meets our high demands.”